And it's turned into a huge vehicle to refer traffic to publishers, following Facebook (937 million) Google (935 million) Twitter (49 million) and Flipboard at 35 million for February, according to measurement firm Parse.ly.Īndrew Montalenti, the chief product officer for Parse.ly, notes that Flipboard is the only private firm in the top four, and ranks above other top sites like Microsoft's Bing, the Drudge Report, Yahoo, Pinterest, LinkedIn, and Reddit. Over the last few years, the Android smartphone platform turned into Flipboard's most popular audience, generating 60% of its usage.Īlong the way, the Redwood City, California-based company has quietly built into a major force, with 145 million active monthly users. "This is a cleaner way to see it," and without ads, the videos load way faster.Īs for bringing the Flipboard TV to TV sets, "it's a great idea.but nothing yet."įlipboard began in 2010, the year the iPad launched, as the first cool tablet app and has transitioned into a smartphone first stop for people to check their morning news feeds based on their interests and presented in a highly visual format resembling traditional magazines. Videos that speak to specific interests, say, backpacking or photography, would be buried on YouTube and surrounded by user-generated video, he adds. "This is high-quality video that most people don't realize exists," he says. Mike McCue, the co-founder and CEO of Flipboard, which will celebrate its 10th anniversary in July, admits that much of the video content is available elsewhere, most notably on YouTube and publisher websites, but that having it in one place, ad-free, "costs less than a cup of coffee" and will find a ready audience.
Flipboard expects the service to come to Apple's iOS devices later in the year. It will then expand to other Samsung phones in June.
"TV," which has a free three-month trial, will originally only be available on the new Samsung Galaxy S20 phones, which go on sale Friday. To clear up any confusion, Flipboard TV isn't a video service to watch via streaming services like Roku and Amazon Fire TV Stick, but instead video on smartphones.Īnd the launch is complicated. "Flipboard TV," launches Friday with a host of partners, including Bloomberg, Dow Jones, the Associated Press and the 30 newsrooms of McClatchy.
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